Barnum Productions Blog

The Internet is probably the most dynamic marketplace ever known to man. Things change so quickly that it’s difficult to keep up with what works and what doesn’t on any given day. The search engines are the main driver of this rapid change. Trying to out guess Google and its algorithms is a full-time job for many SEO firms. The best keyword research tools of today may be next to worthless tomorrow because of the fast changes that are taking place in Internet marketplace. However, there is a new generation of keyword research tools that incorporate solid fundamentals, and also build upon known changes in the way Google is ranking websites. One of these tools, 3D Market Vision, is able to analyze a market and the top ranked websites in the market through the lens of latent semantic indexing or LSI. LSI is a technology that Google started incorporating in their search algorithms a few years ago and is now fully incorporating to analyze sites how they should rank. The whole point of Google and the other search engines is to provide relevant results to searchers. This means they need to try to mimic the thought process that the searcher is going through during the their search. What are they really looking for? The new keyword research tools take this into account and try to mimic the human reasoning process and build websites that are optimized for the way Google is analyzing the sites, mainly by incorporating an LSI blueprint of the ideal content for the site.

This entry was posted on Friday, May 2nd, 2008 at 11:16 am and is filed under Technology.