I used to wonder who was in charge of coming up with all those great advertisement formats you see at the trade shows. I was staring at a very interesting looking banner stand thinking that someone was sitting in an office somewhere with a computer program or a vast resource of tools to generate that exact style. I thought he or she may have built several hundred before settling on that particular one and what a great job to have to be that person who gets to play around with designs like that. We rarely think about where these designs come from…