Sometimes I wonder why Jewelry TV even bothers to use jtv coupons. By the very nature of their program to sale quality jewelry and deeply discounted prices seems to me to be inducement enough to bring a satisfactory number of customers. I know coupon style discounts are used for two purposes; to help reduce over stock of merchandise or to induce more people to become customers. It is a challenge for me to accept an over stock of merchandise or an insufficient quantity of customers. What ever their motivation the jtv coupons are and will continue to be very popular.